People often visit the website but they hardly read the Web document word by word, rather they scan the pages by looking up eye-catching words or sentences. Various Web research have revealed that 79% of the Internet users scan the web pages and only 16% will read Web pages word by word.
Unlike, writing for print media, Web content must be written with great care. To make the content more digestible to site visitors, it should be made more precise and highly informative.
Web surfers obviously stay on a page for a brisk moment. To make them stay for long and read the contents, effort must be paid to make the contents more attractive with some graphics and great text. Micro-content is an important part of Web content writing and it must be made very carefully. Micro-content includes headlines, subheads, link text and navigation bar text, it should be well explanatory and include not more than 40-90 characters. Few parameters which can make Web content more effective are listed below:
Unlike, writing for print media, Web content must be written with great care. To make the content more digestible to site visitors, it should be made more precise and highly informative.
Web surfers obviously stay on a page for a brisk moment. To make them stay for long and read the contents, effort must be paid to make the contents more attractive with some graphics and great text. Micro-content is an important part of Web content writing and it must be made very carefully. Micro-content includes headlines, subheads, link text and navigation bar text, it should be well explanatory and include not more than 40-90 characters. Few parameters which can make Web content more effective are listed below:
- Highlighted Keywords
- Meaningful sub-headings
- Information listed in bulleted form
- Each paragraph explaining a single idea
- Precise and informative content (not lengthy)
