Heading Tag Optimization

There are enough options to build a website to suit your needs
     Another important on-page optimization factor is Heading Tag. Search engine considers it mostly when indexing a Web page. Header tag is important for visitors also, since heading tag tells both search engine and visitors what the content is all about. Heading tags are represented as <h1> to <h6>. <h1>is considered the most important tag by search engine and <h6>, the smallest and the least important.

Example of header tag is:
  • <h1> search engine </h1>
  • <h1> search engine optimization </h1>
  • <h1> search engine services </h1>
     It is suggested to add specific keywords related to your business theme in heading tags and it is better to use keywords that are used in title and Meta tags. Keyword rich heading tags is preferred by major search engines but over stuffing of keywords can again put you in trouble.
Tips to optimize Heading Tag
  • Each Web page is designed to represent different aspects, so at least 2-4 heading tags such as <h1>,<h2>,<h3>,<h4>on each page of your website.
  • Header tag must contain specific keywords related to your business in addition to some additional text that better describes your Web contents.
  • Add highly relevant keywords in <h1> tag, as it is weighted most than other heading tags.
  • Analyze the relevancy of your keywords and place most important keyword in <h1> tag, less important to <h2> ,further less important to <h3> and ultimately least important keywords to <h6>.