Title tag is the HTML tag used to define the text at the top line of Web browser. Title tag is the most important factor as it tells search engine what the page is all about. Based on the title tag, search engine crawl the Web pages, so if title tag is irrelevant or unfocused, it will directly influence search engine ranking.
Listed below is few Title tag optimization process:
- Keyword is the most important factor of search engine optimization, so make sure to accommodate most relevant keywords in title tag.
- Title tag must be short and highly informative. Major search engines can accept title-tag of approximate 60-90 characters.
- Inclusion of company name in title tag is inappreciable and if it can be used if it can attract traffic to your website.
- Title tag must be different for different Web pages and must contain relevant keyword that details the Web page.
