It is a tag in the HTML that provides information in a Web document and it is often used by search engine to index a Web page. The Meta tag is placed at the top of the HTML in a Web page as a heading and it provides information like author, date of creation or latest update for the page and keywords which indicate the subject matter. Two most important Meta tag for search engine indexing are the keywords Meta tag and the description Meta tag. People may consider that Meta tag is the key that give good search engine ranking but it is not always true but it is worth mentioning that some search engine use Meta tags in ranking process as well as in displaying the search results.
How to Optimize Meta Tags
- Meta tags include title, description, keywords, so use of Meta tags must be relevant to your website.
- Use targeted keyword in description and stuffing of keyword lead to penalty or ban of website.
- Use important Keyword or Phrases at the begging of description in order to be noticed by search engine even if they does not consider description portion for indexing.
