Building link with potential partners is a vital part of search engine optimization. Link building helps achieving link popularity which means the number of quality inbound links pointing towards your website. Search engine often looks up link popularity before indexing a website and link popularity is obtained through link building.
Link popularity is a deciding factor for online business success but at the same time it is a difficult task too. Search engine wants inbound links from authoritative sites having same business objectives rather than unimportant and useless sites and often consider the useless links as spam and penalize the website.
In the process of link building, analyzing link of close competitor is also essential. Analyzing their link, how they have widened their network and which way they are working also brings some values to the website.
Link popularity is a deciding factor for online business success but at the same time it is a difficult task too. Search engine wants inbound links from authoritative sites having same business objectives rather than unimportant and useless sites and often consider the useless links as spam and penalize the website.
In the process of link building, analyzing link of close competitor is also essential. Analyzing their link, how they have widened their network and which way they are working also brings some values to the website.
